The E-Book Cover Provides the First Impression of Your Work
Your e-Book cover is the first link to sales of your book. A cover that works for both an e-Book and a print book is not the same as designing a cover for the printed book alone. Someone browsing through a brick and mortar bookstore can pick up the book, hold it in their hands and turn it around to read the back cover book summary. They can also read the fine print offering such things as those irritating rave reviews for the already famous author, blurbed by authors of the same publishing house.
An experienced e-Book cover designer understands that the cover of your book has a big job to do and only seconds to do it well. Its job is to make an impression, to entice potential buyers to “click” on your book above all other books on an e-Book retailer site. To accomplish this, a cover’s imagery and typography must be:
- Eye-catching
- Winning, and
- Visually Suitable for Internet Browsing
A Cover Should Draw New Readers to Your E-Book
E-Book browsers—in this case, potential buyers looking for books—glance at the small cover image and decide in a matter of seconds whether to click on the link to learn more about the book or move on to the next e-Book image. Instead of moving from book to book, having spent a few minutes with each one as they might do browsing in a physical bookstore, browsers are moving from image to image.
The browsers are looking for a good book to read, not necessarily your book. They didn’t begin browsing with your book in mind. These browsers are the type of people that you want to attract with your book cover—new people, people you’ve never met, and that have no relation to you—like your mother, father, siblings, extended family and friends who purchased your book and wrote 5-star reviews for it. These browsers are strangers, looking for a compelling book to read. You want to get a new and extended Continue reading The Three Important Elements of E-Book Cover Design
Rita Kuehn 